Article B: Name of the Company
25. A company may be registered with any name, subject to the provisions of this Article, and the provisions of any law.
Choice of name Notation of Ltd. at the end of the name of a company
26. The name of a company whose shareholders’ liability is limited, as provided in section 35, shall include the notation “Limited” or “Ltd.” at the end of it.
27. (a) A company shall not be registered with a name that is:
(1) the name of a corporation lawfully registered in Israel, or so similar thereto as to be misleading;
(2) a registered trade mark in respect of goods or services dealt with for purposes similar to those of the company seeking to be registered, or a name so similar to it as to be misleading, unless it is proved to the Registrar that the owner of the trade mark has agreed thereto in writing; for this purpose, “a registered trade mark” shall have the meaning attributed to it in the Trade Marks Ordinance [New Version], 1972
(b) Without derogating from the provisions of subsection (a), a company shall not be registered with a name which, in the Registrar’s opinion, might be deceptive or misleading.
28. A company shall not be registered with a name that, in the Registrar’s opinion, might be contrary to public policy or to public sensitivity.
Name contrary to public policy
29. (a) Where a company has been registered with a name that is not permitted under this Article, the Registrar may require the company to change its name.
Registrar’s authority to order change of name
(b) Where the company has not provided the Registrar with notice of a resolution to change its name within four months from the date of the requirement set out in subsection (a), the Registrar may change the name of the company to such name as he may choose.
(c) Where the Registrar decides to change the name of the company, he shall send the company a certificate of change of name, and the change shall be considered to have been made in accordance with a resolution of the company and the Registrar.
(d) The Minister may lay down provisions regarding the publication of a change of name.
30. The court may, on the application of the company, order any person taking the company’s name or a name so similar to it as to mislead, or, on the application of any person harmed by the registration of a company with a name contravening the provisions of section 27, order the company, to cease using the name, unless the court is convinced that the defendant’s right to use the name takes precedence over the applicant’s right.
31. (a) A company may, with the approval of the Registrar, change its name, and the provisions of sections 25 to 30 shall apply, mutatis mutandis, to the resolution to change the name and to the requested name.
Change of name
(b) Where the Registrar has approved the change of name by the company, the Registrar shall register the new name in place of the previous name, and shall give the company a certificate of change of name.